Why Disclosure is a Good Thing
As
reported in Franchise Times, a Michigan-based franchisor, Tubby’s Sub Shop,
created a subsidiary that was a required supplier to the franchisees, from
which the franchisor received a 35 percent kickback on franchisee purchases.
Yet, the company’s UFOC said that they received a 2 percent rebate. This
happened after vendors raised their prices to the franchisees by 130 to 150
percent.
A
former employee brought it to light in court and the company was found liable
for failing to disclosure the distribution setup, and settled a lawsuit brought
by 20 franchisees.
A
franchisor can create a distribution company that is a required vendor, and
this can provide improved service and buying power to the franchisees, while
generating a profit margin for the franchisor. A franchisor can also receive
rebates from suppliers, that it keeps. However, all this must be clearly
disclosed in the Franchise Disclosure Document, and be fair. Disclosure is
good!
The Franchisor/Franchisee Relationship
It is said that, in the early days of franchising, the relationship between
franchisors and franchisees was something like a dictator and his subjects.
Well, that does not work today, as franchisees are looking for a much higher
level of relationship between themselves and the franchisor.
What
is the actual franchisor/franchisee relationship? It is certainly not a
partnership, not a "family," not arms length, and not employment. We
think a good franchise relationship model is mentoring. Successful franchisors
sincerely want to help, and thus mentor, their franchisees. The franchise
agreement may be written in a way that seems to allow the franchisor to be a
dictator, but that is only for the worst of situations. In successful franchise
programs, what is good for the franchisor is generally also good for the
franchisee.
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